Bocconi University Award

Bocconi University Award

July 9, 2013 Blog, Press Releases 0 Comments
With the mayor of naples at Bocconi Business School
With the Mayor of Naples, Luigi De Magistris, at Bocconi Business School

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Luigi De Magistris and Mairtin O’ Muilleoir, Mayors of Naples and Belfast, respectively, were awarded the prestigious Sport Business Academy Award this morning.
SBA, a sporting managerial culture centre for managers and sports directors promoted by RCS Sport and SDA Bocconi School of Management, presented the Mayors of the two cities with this award to reward the efforts they made in promoting their territories by leveraging on the organisation and management of major sporting events.
Sport is actually one of the best means for positioning the image of a city, boosting the tourist flow, drawing financial resources, developing skills and expertise, directing urban renewal and activating social and cultural development processes.

These two cities are especially bound by the pink thread of the Giro d’Italia, which began in Naples this year and will take start in the Northern Irish capital in 2014. A major event marked by its positive effects in terms of legacy, that is mid- and long-term benefits for all the territories involved.
Every year, the Giro d’Italia generates 110 million Euros in related activities and provides the city hosting the “Great Start” with huge media visibility, thanks to the global media coverage of the event. In 2013 the Giro’s Press Office accredited 1,595 professionals – among these 1,132 journalists and 463 photographers representing 1,076 international, national and local media. The 2013 edition of the “Corsa Rosa” was produced in high definition for the first time, and has been broadcasted in 174 countries over 5 continents – a first for China.

The Sport Business Academy Award is presented by the Academy to the major players of international sport who stood out in sports management. Several prominent figures of the sporting world were awarded this prize before them, such as Luciano Buonfiglio, Vice-President of the Italian National Olympic Committee – CONI, and President of the Italian Canoe and Kayak Federation – FICK; Andrea Abodi, President of the Lega Nazionale Professionisti Serie B (Italian National Minor League Association) and Danilo Gallinari (an Italian professional basketball player).

You can register now for the next Executive training program held by the Sport Business Academy, “Sport Management: competenze per creare valore nello sport” (Sport Management: Skills and expertise for value creation in sports) and coordinated by Professor Dino Ruta (from SDA Bocconi), which will start on next September 30th. This program targets managers, sporting and public directors who wish to develop the management skills and abilities they need in the sporting system. The program will take place over 15 training days, divided in 3 classroom training modules (with individual and group exercises, case studies and testimonials), 2 company visits, 1 field visit and 1 Action Plan.

The second Executive program held by the Academy, “Sport Marketing, Sponsorship & Event Management”, coordinated by Professor Paolo Guenzi, will start on next November 4th. This initiative will provide all the tools and skills you need for sports marketing and event management activities and will be structured around 13 training days comprising 3 classroom training modules, 2 round-table discussions for further insight on key topics, together with prominent sporting management players, 1 company visit, 1 field visit and 2 distance-learning training sessions.

If you wish to take part in any of these programs, please submit you pre-registration to the following e-mail addresses, enclosing a copy of your resume: (for the Sport Management program) and (for the Sport Marketing program). After receiving each candidate’s application, SDA Bocconi will review their profile and assess whether it matches the program’s learning objectives. To find out what’s new and follow the updates of the SBA project, visit the official Website,, and the official threads on the main social media: Facebook ( and Twitter (

About the Author

Máirtín Ó Muilleoir

Máirtín Ó Muilleoir is the outgoing Sinn Féin MLA for South Belfast and a civic activist in Belfast.